From our beloved Wikapedia: " A meme is a postulated unit of cultural ideas, symbols or practices, which can be transmitted from one mind to another through speech, gestures, rituals or other imitable phenomena. Supporters of the concept regard memes as cultural analogues to genes, in that they self-replicate and respond to selective pressures.[3]
The British scientist Richard Dawkins introduced the word "meme" in The Selfish Gene (1976) as a basis for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena. Examples of memes given in the book included melodies, catch-phrases, beliefs (notably religious beliefs), clothing fashion, and the technology of building arches."
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